USLC 2025 Conference Recordings
USLC 2025 Conference Recordings
2025 US Lavender Conference Highlights
The 2025 US Lavender Conference was an extraordinary gathering of industry experts, successful farmers, and marketing professionals, all sharing invaluable insights on how to grow, market, and sustain a thriving lavender business. Attendees gained firsthand knowledge on branding, business innovation, AI integration, agritourism, product diversification, and consumer engagement. Whether you’re looking to pivot your business strategy, increase sales through social media, or learn the science behind essential oils, this conference was packed with actionable takeaways.
If you missed it, don’t worry! You can purchase access to select video recordings and catch up on the top presentations that will help you take your lavender business to the next level. Attendees can access all recordings for free.
Conference Session Handouts
How to Find the Workers Your Farm Needs
Making the most of USDA Grants & Cost Sharing Opportunities
Scents & Sensibility--Pacific Northwest and Other Recent Lavender Cultivars, Plus Trends in the Lavender Trade
Lavender Diseases: The Experts Are In
Product Ideas (Panel)
Day 1 Sessions
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Sign inFeatured Presentation: Leveraging Brands to Generate Value
Presenter: Dr. Alicia Rihn, University of Tennessee
Learn the power of branding and consumer psychology to make your lavender products stand out in a competitive market.
Breakout Sessions
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Sign inHarnessing AI to Improve Your Business Practices
Presenter: Bill Marrin, Lookout Lavender Farm
AI isn’t just for tech companies—see how it can revolutionize lavender farming, marketing, and business efficiency.
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Sign inFrom Field to Classroom: Grow Your Lavender Brand by Hosting Workshops
Presenter: Tina Schooler, Raider West Farms
Workshops can elevate your farm’s brand and revenue—learn how to structure and market successful hands-on experiences.
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Sign inUsing Visuals to Attract Customer Groups
Presenter: Dr. Alicia Rihn, University of Tennessee
Find out how images, colors, and design elements influence customer behavior and drive sales.
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Sign inUsing Lavender to Create Body Care Products
Presenter: Cindy Jones, Ph.D., Founder of Colorado Aromatics
Turn your lavender into high-demand skincare products—formulation, packaging, and marketing tips included!
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Sign inLavender Cultivar Selection for the Farm and Garden
Presenters: Jered & Anna Grzybowski, Charsaw Farm
Choosing the right lavender varieties is key—get expert insights on what grows best in different conditions.
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Sign inWhy Lavender? Proven Benefits of Essential Oils & Aromatherapy to Drive Consumer Demand
Presenter: Kayla Fioravanti, Ology Essentials Lab
Capitalize on lavender’s scientifically backed health benefits to better position and sell your products.
Day 2 Sessions
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Sign inKeynote: Creating Your Story and Sourcing Money to Find Lavender Success
Presenter: Terry Vesci, Pine Creek Lavender Farm, author of The Lavender Companion
A compelling brand story isn’t just marketing—it’s the key to customer loyalty. Terry shares how to craft yours.
Breakout Sessions
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Sign inGrow Your Passion – Sustainable Marketing Tips to Achieve a Better Bottom Line
Presenter: Joanne Voelcker, Mt Airy Lavender Farm
Sustainable marketing isn’t just good for the environment—it’s good for your business’s profitability too!
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Sign inFarmers Unite – Collaborative Growth for Overall Success
Presenters: Allison Horseman & Mary May, Woodstock Lavender Co.
Find out how partnerships and collaborations can boost your lavender business and create long-term sustainability.
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Sign inIndustry Law and Farm Products Liability: General Principles and How to Keep in Compliance
Presenter: Terry Vesci, Owner of Pine Creek Lavender Farm and Best-Selling Author
Cottage Industry Law varies by state. What are the general rules and scope of Cottage Industry Products that are covered under most state laws. Everyone in the stream of commerce is potentially liable!
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