USLC 2021 Recordings
USLC 2021 - Recordings and Resources

USLC 2021 Conference recordings below are available to those that attended the conference or have purchased access after the conference.
If you attended USLC 2021, you will need to register to access the videos and use your discount code to receive the attendee benefit. After you register, you can view the videos. If you attended USLC 2021, click here to register for access (don't forget your code!).
If you did not attend USLC 2021, you will need to purchase access to the videos. After you have purchased access, you can login to the Learning Center and view the videos. If you missed USLC 2021, click here to purchase access.
Sponsors and Exhibitors
USLC 2021 - Sponsors and Exhibitors
Barn2Door powers farmers who sell direct --helping them increase sales, access customers, save time. We help Farmers meet Buyers’ expectations through easy ordering software, services, and resources. Contact: www.barn2door.com
Beagle Ridge Herb Farm is celebrating our 20th year in the Lavender business.
We manufacture a full line of Lavender based items. Retail, wholesale, private label. Contact: Beagleridge@gmail.com
Belle Terre Ceramics creates lavender-embossed hand-sculpted art pieces, produced in limited quantity batches and sold exclusively through independent lavender farms. Contact: laurenjawer62@gmail.com
BESEL LAVENDER PROCESSOR is not a common lavender machine -- but the most efficient processor on the market. Debuds your dry lavender in an extraordinarily short time. Contact: ricardofbeselinc@hotmail.com
Blue Spring Run Farm is a home business offering handcrafted bath and body products, honey, herbal teas and more to local boutiques and wholesale vendors nationwide. Contact: bluespringrunfarm@gmail.com
Eagle Creek Lavender / Starr Manufacturing builds and sells the only purpose built single row harvester manufactured in the U.S. Self-propelled, ideal for up to 100 acre farms. Contact: wjabs@cascadeaccess.com
Essential Depot stocks essential product ingredients, supplies, equipment. Prices on their essential oils are hard to beat. Developed by Kevin Dunn, Elliott Professor of Chemistry at Hampden-Sydney College. www.essentialdepot.com
Farmers Lavender Co. crafts quality ingredients, lavender essential oil and dried flower buds to create Lavender Coffee, Lavender Tea, flavor-infused Honey and lavender personal and aromatherapy products. Contact: info@farmerslavenderco.com
Greener Life Club stocks products made of natural occuring, organic ingredients that are healthy for you @ the planet. They partner with Essential Depot stocks essential product ingredients, supplies, equipment.
Contact: www.greenerlifeclub.com www.essentialdepot.com
Golden Prairie Honey Farms, a non-profit charitable and education foundation, sells honey and bee-keeping supplies and equipment -- produced and shipped by veterans. https://www.thesavefarm.org
Indie Business provides entrepreneurial training services, promotional and networking opportunities, and product liability insurance to Makers and Creative entrepreneurs. Contact: indiebusinessnetwork.com
Mesa Lavender Farms® manufactures Lavender/CBD wellness products. Lavender and CBD include anti-inflammatory calming benefits unmatched by lavender or CBD alone. Founder Curtis Swift, Ph.D. Contact: Curtis@mesalavenderfarms.com
Mierco Fine European Linens designs and sells quality jacquard tea towels made in all corners of Europe. Find lavender designs on tea towels, totes, shawls, sachets, Provence tabletop. Retail and Wholesale. Contact: info@mierco.com
Mt Airy Lavender offers handmade beauty, wellness, and culinary products made from lavender that is organically grown and distilled on their family farm in Coatesville, PA. Contact: joanne@mtairylavender.com
Nancy Baggett is an award-winning cookbook author. The Art of Cooking with Lavender is her latest work -- a high-quality glossy paperback with 80 recipes, 75 color photos. Wholesale available. Contact: nancykitchenlane@aol.com
Natural Living cookbooks and workbooks feature recipes and treatments for body, bath and hair. Look and feel terrific, save money and have fun creating your own all natural body care products. Contact: www.naturalbeautyathome.com
Norwood Lavender Farm is a wholesale and retail farm specializing in culinary lavender mixes including lavender lemonade, scone mix, shortbread cookie mix, brownies. Retail and Wholesale. norwoodlavenderfarm@gmail.com
Ohio Valley Lavender is a Veteran and Woman owned business that grows lavender and sells harvesting equipment. We represent Bizon-LTD, Harvester concepts, Spapperi, and Madara Agro. contact@ohiovalleylavender.com
On the Edge Events would love to help you build your business using Virtual Events! We are happy to meet you where YOU are at in your business. alice@ontheedgevent.com
PA-Wholesale is a Certified Organic Artisan distillery of high quality Hydrosols and Essential Oils. we do. Health and Wellness on every level for our clients is the "why" of what we do.
sandra@positivelyaromatic.com
Serene Lavender Farm is an eco-friendly, sustainable lavender farm. We produce and sell unique lavender decor, culinary, and body products.
serenelavenderfarm@comcast.net
SKS Bottle & Packaging is a supplier of glass, plastic and metal containers, as well as closures, to small businesses and Fortune 500 companies alike, for a wide variety of end uses. marcyr@sks-bottle.com
Sorva Syrups are all-natural infused drink syrups in a variety of flavors - including Lavender! Use in cocktails, mocktails, tea, coffee, lemonade, or seltzer. courtney@sorvasyrups.com
Takao Nursery is a 3rd generation, family owned & operated greenhouse in California, shipping throughout the US. Our focus is on propagation, specializing in lavenders, CA natives! ltakao@takaonursery.com
Wayward Winds Lavender is a Provider of wholesale private label, ready-to-label, and bulk lavender products. Proven sellers, low minimums, premium products you'll be proud to call your own. marilyn@waywardwindslavender.com
Woodstock Lavender Co. carefully crafts a broad offering of lavender products for the home, bath and body and much more. Farm sales, online retail, wholesale sales, and private labeling of our products for you. info@kylavender.com
Growers Conference
USLC 2021 - Welcome and Keynote
Speaker: Charlotte Smith
Join us for the Conference Welcome and Greeting followed by the Keynote address: Grow Your Business with Email Marketing. Following the address will be Q & A with Charlotte and wrapping up with Welcome Networking.
Below, you will also find the Conference book and all of its resources!
Welcome & Keynote

Conference Book
You'll find the Conference Book and all of its' resources here!
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Sign inDistill Your Lavender for Hydrosol & Essential Oil
USLC 2021 - Distill your Lavender for Hydrosol & Essential Oil
Speaker: Sandra Shuff
This distillation session focus' on distilling for Hydrosols vs Essential Oils. The difference between Copper Stills vs Stainless Steel is also touched on. What does it cost to create a distillery, equipment, supplies, and botanicals? How much time is required for distillation? How much Lavender Essential Oil and Hydrosol do your get and what does it sell for? Where to purchase stills and where to get hands-on training.
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Sign inHow to Start a Lavender Farm
USLC 2021 - How to Start a Lavender Farm
Speaker: Dan & Nicole Callan
How to start a lavender farm starts with a few basics covering 6 topics that will include insights and team projects. In our two part series, How to Start a Farm we will explore together choosing your lavender, major aspects of planting on your farm, cover vision of what your farm will look like, look at products or types of events for your lavender farm. Followed through with a review of styles of business including wholesale, retail, events, and agritourism. Lastly we will talk about money, sales and marketing your business for your success in the industry.
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Sign inHow to Start a Lavender Farm: Part II
How to Start A Lavender Farm: Part II
Speaker: Dan & Nicole Callan
How to start a lavender farm starts with a few basics covering 6 topics that will include insights and team projects. In our two part series, How to Start a Farm we will explore together choosing your lavender, major aspects of planting on your farm, cover vision of what your farm will look like, look at products or types of events for your lavender farm. Followed through with a review of styles of business including wholesale, retail, events, and agritourism. Lastly we will talk about money, sales and marketing your business for your success in the industry.
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Sign in2021 Market Trends Every Farmer Should Know
USLC 2021 - 2021 Market Trends Every Farmer Should Know
Speaker: James Maiocco
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Sign inTargeted Growing For The Success of Your Lavender Farm
USLC 2021 - Targeted Growing For The Success of Your Lavender Farm
Speaker: Joseph Downs
Join the Lavender Man, Joseph Downs to discover how ‘targeted growing’ is vital to the success of your lavender business. Topics being discussed will include best varieties to grow for landscaping, fresh & dried bundles, culinary and essential oil.
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Sign inRevolutionary Essential Depot (R.E.D.): Soap Stands to CBD
Revolutionary Essential Depot (R.E.D.) would like to visit your Lavender Farm. Soap Stands to CBD!
Revolutionary Essential Depot (R.E.D.) would like to visit your Lavender Farm. Soap Stands to CBD!
Speaker: Derek Hodges
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Sign inHow to Build an Effective Website
USLC 2021 - How to Build an Effective Website
Speaker: Charlotte Smith
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Sign inVirtual Events Q&A
USLC 2021 - Virtual Events Q&A
Speaker: Kera Wasserbach
Virtual Events are ANY events that you host online and they can transform your business. We'll cover the types of virtual events at any level and how to make them a success.
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Sign inProducing Value Added Products
USLC 2021 - Producing Value Added Products
Speaker: Marilyn Kosel
Offering value added products can be a valuable part of your business strategy. Learn about what it takes to make products yourself as well as other options for extending your product line. We'll cover cost determination, facilities and equipment, pricing your products to make a profit, identifying your customers, and more.
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Sign inGC Analysis of Essential Oils
USLC 2021 - GC Analysis of Essential Oils
Speaker: Kevin Dunn
This session will outline the procedure I use to determine which compounds are present in a given sample of an essential oil. This analysis allows the quality of an oil to be judged, and any adulteration to be flagged.
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Sign inWhy Should Lavender Farms Care About Honeybees?
USLC 2021 - Why Should Lavender Farms Care About Honeybees?
Speaker: Ted Maciejewski
Honeybees love lavender, but most lavender farmers do not love honeybees, but they should! Ted Maciejewski, a certified master beekeeper through the University of Montana, is going to be presenting about why honeybees are vital to lavender farms and what lavender farmers need to do in order to promote a healthy, cohesive “friendship” between lavender farmers and honeybees. Join this session to learn how to stop fighting the honeybees and start profiting from what they can do for your lavender instead!
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Sign inLatest News of Phytophthora
USLC 2021 - Latest News of Phytophthora
Speaker: Dr. Steve Jeffers
In this session, Dr. Jeffers will review what we know about Phytophthora root and crown rot—an ongoing disease problem in the lavender industry. Then, he will discuss current and recent research projects on the potential for biofungicides to manage this disease and sampling lavender plugs for the pathogens. He will highlight research findings and tell growers how they can help move projects forward. Lastly, we will have an open discussion period so growers can ask questions.
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Sign inUtilizing the USDA's Value Added Producer Grant (VAPG) to Grow Your Business
Utilizing the USDA's Value Added Producer Grant (VAPG) to Grow Your Business
USLC 2021 - Utilizing the USDA's Value Added Producer Grant (VAPG) to Grow Your Business
Speakers: Allison Horseman & Mary May
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Sign inKeeping Followers Engaged on Instagram
USLC 2021 - Keeping Followers Engaged on Instagram
Speaker: Shellie Watkins Ritzman
As I approached my 60th birthday, I never dreamed I would be expanding my love of gardening to start a boutique flower farm. For the last two decades, I have lived on a small lot in North Carolina surrounded by 100 year old farms. Over that period I’ve planted t rees, roses, peonies, herbs, lilacs and other perennials. I was inspired by learning that over 80% of the flowers purchased in the US are imported. But inspiration also came from the book Floret Farm's Cut Flower Garden and so I decided to take their comprehensive Floret Workshop. Now, as we begin our third season, we have expanding our cut flower farm to include over 80 raised beds and hundreds of perennials. Our business model includes bouquet subscriptions, collaborative events both in the community and on the farm. It has been a wild ride, filled with failures and successes. But the happiness, comfort and touch of nature's beauty that flowers bring is unmistakable.
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Sign inOpening Your Farm for a Year Round Revenue Stream
USLC 2021 - Opening Your Farm for a Year Round Revenue Stream
Speaker: Ellen Reynolds
Opening your farm to the public can be daunting. Agritourism has long been a way to att ract visitors to the farm and diversification is the key to running a sustainable business. There are countless opportunities to expand your season from a one day festival or even a 3 weekend U Pick, to generate revenue year round. Learn how to capitalize on your passions and capabilities to create that revenue st ream which lasts long after Lavender Season is over.
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Sign inLavender Festival: Planning for a Successful Event
USLC 2021 - Lavender Festival: Planning for a Successful Event
Speaker: Tina and David Duffy
This session will cover how to plan a successful Lavender Festival month by month and all the details that a farm might or should think about to be prepared. What are the unforeseen problems and how to avoid them? How do you control attendance? What worked and didn't work over the years of having festivals? Learn how to streamline the positives and avoid problems to creating the best successful lavender festival ever.
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Sign inIntroduction to Soapmaking
USLC 2021 - Introduction to Soapmaking
Speaker: Kevin Dunn
This session will demonstrate the materials and procedures used to turn oil into soap. Both Lavender buds and lavender oil may be incorporated into soap, thus giving growers a showcase for their crops.
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Sign inLabeling 101
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Sign inDiscover Lavender Series: Lavender Primer — History, Gardening Basics, Varieties
Discover Lavender Series
Lavender Primer - History, Gardening Basics, Varieties and Joys
USLC 2021 - Discover Lavender: Lavender Primer - History, Gardening Basics, Varieties and Joys
Speaker: Joanne Voelcker
In Joanne’s workshop – All About Lavender – you will be introduced to lavender and a variety of topics including: The History of Lavender, Distilling Lavender for Essential Oil, Uses & Benefits of Lavender, Types of Lavender, How to Select a Varietal, How to Grow & Care for Lavender and using Lavender in Cooking.
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Sign inMaking Easy Cocktails and Mocktails with Sorva Lavender Syrup
Making Easy Cocktails and Mocktails with Sorva Lavender Syrup
USLC 2021 - Making Easy Cocktails and Mocktails with Sorva Lavender Syrup
Speaker: Courtney Obland
Come learn the many uses of lavender in drinks with easy recipes for home-sipping, including mocktails, cocktails, teas, coffees, and sodas. Have a fun, interactive chat with us as we demonstrate various drink recipes - audience participation and follow-along optional and encouraged. Lavender is a popular gourmet drink flavor - come join us and find out why!
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Sign inDiscover Lavender for Health and Beauty
USLC 2021 - Discover Lavender for Health and Beauty
Speaker: Janice Cox
The fresh clean scent of lavender has been used in cosmetics and skin care products since ancient times. Lavender smells good, improves your circulation, attracts pollinators to your yard, and helps you sleep, to name just a few reasons the popularity of this fragrant plant has never been higher. Learn how to create your own DIY body care products that can be used for hair care, skin care and in the bath. Tips, Recipes and Herbal Craft ideas will be shared.
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Sign inCulinary Lavender Cook Along: From Field to Kitchen to Table
Culinary Lavender Cook Along--From Field to Kitchen to Table
USLC 2021 - Culinary Lavender Cook+ Along - From Field to Kitchen to Table
Speaker: Nancy Baggett
Join Nancy in her kitchen and discover many delectable ways to cook with lavender. "Cook along" and make a microwave mug of lavender hot chocolate. Learn tips on choosing the right lavender, growing, harvesting and prepping lavender buds. See lush photos from Nancy's book, The Art of Cooking with Lavender. Learn to make/use her Gourmet Lavender Fruit Syrup. Note: To “cook along,” have culinary lavender, fresh gingerroot, 1/3 C. chocolate morsels,1 1/4 C. milk, and fine strainer.
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