Farmers’ Markets

Farmer’s Markets across the country differ in size and frequency, but they are all excellent opportunities to sell products produced on your farm. Get the best advice and best practices for a successful Farmer’s Market Experience.

About the speakers

Julie Haushalter is the owner of White Oak Lavender Farm in the Shenandoah Valley of Virginia. Her business began at the Farmer’s Market in 2006 prior to opening her farm to the public in 2008. 

The WOLF team continues to sell at 2 markets per week. One market is supported by local community members and the second market caters to visitors to their area at a nearby resort. She will share tips to increase your market sales and to develop repeat customers. She can also share some of the equipment and display resources that she has found helpful through trial and error!

"Starting a business, especially a farm can be a little overwhelming, to say the least. I began by talking with several USLGA growers and asking lots of questions. These growers had one thing in common, they all sold their value-added products either at their farm store or at a farmer's market. I found that one of our local farmers' markets was a good place to start. I knew from past retail experience that you have to discover if the demographic will be interested in your products as well as support your business. What I discovered was that there was not only interest in our products but a true desire to learn how to use our products in cocktails and non-boozy beverages. Who knew that this path would lead to teaching classes on pairing spirits with our cocktail syrups which has increased our retail sales? What began as a small booth space at the farmers' market has grown into a thriving business!" - Tina Schooler

Download the Fast Facts for
Farmers’ Markets

• Chat (pdf)

• Slide Deck (pdf) 

Recorded Thursday, December 7, 2023